PPS is the proprietary influencer score which is derived by determining individuals who are strong influencer to other prospects for purchasing products or retaining relationship with a merchant, company or service provider. The algorithm was developed using proprietary data network compiled from different social media and offline data. The algorithm has been validated and has high performance accuracy. PPS has five tiers:
Super High PPS includes those prospects with largest number of network and have highest influence within their network. Their index score is above 1.40 which means for a given initiative they will influence at least 40% of their network size.
They have index score of between 1.30 and 1.40 and also have large network.
High PPS index is between 1.20 and 1.30 with large network.
Medium PPS index is between 1.05 and 1.20 with medium network size.
PPS index range from 1.0 to 1.05 with medium network size but low influence power.
PPS index range from 0.5 to 1.0 with small network size and no influence to the network.
PPS index range from 0 to 0.5 with the smallest network size and no influence to the network.
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