Advanced Analytics
Using Artificial Intelligence to provide business solutions
Using Artificial Intelligence to provide business solutions
Our machine learning algorithm provides significant lift in providing business solution for risk and marketing modeling.
CRM (Customer Relationship Management) includes predictive models across different industries. The majority of our customers are financial, insurance, pharmaceutical, market research firms, healthcare, retail, travel & transportation and telecom industries; therefore, we have a great deal of exposure with problem solving relating to analytics within these industries.
Media mix modeling is another area of our expertise. The goal is to ensure our clients implement effective media spending framework using media mix modeling. Our model framework includes Bayesian and time series approach. Our models provide clear understanding of each channel ROI and provides optimization recommendations.
Risk management is one of the core analytic services offered by Macrolytic. Risk management models include probability of default, exposure at default and loss given default across different products including mortgage, credit card, auto loan and other unsecured loans. Basel framework is part of our expertise.
Speech analytic (call center analytic) is one of our fast growing areas due to the vast growth of the number of tools that can be utilized in speech analytic. Natural Language Processing is one of the methodology employed to provide accurate solutions for the call centers to improve sales and convention rate for different campaigns.
Our proprietary models are a critical ingredient to our financial market segment. We provide US equity forecasting solution based on our proprietary algorithm. We also support MBS (Mortgage Backed Securities), ABS (Asset Backed Securities) modeling and corporate probability of defaults as well as CDS (Credit Default Swaps) modeling using both risk neutral and time series modeling approaches.
Our excellent IT team provide software solutions using SAS, SQL, MATLAB, C#, C++ and Excel (VBA) based on clients' need.
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